(HBO) - They are still the former people, the annual work: propaganda, promotion, exhibition, professional guidance to develop the mass cultural movement, film projection for the political tasks of the locality and people but the Provincial Center for Culture - Cinema has innovated to improve the operational efficiency.

The short play "Electricity is to be at the forefront" has been elaborately staged by the Provincial Center for Culture and Cinema to implement the propaganda "joining hands to build a new countryside" at the grassroots level.

With the explosion of mass media such as television, electronic newspapers, especially the internet, the people's intellectual life has been increasingly improved. Accordingly, people are less interested in the film showing, the cultural performances by artists, actors and propaganda officers of the province. Being aware of this, the Provincial Center for Culture and Cinema has constantly innovated propaganda in the direction of flexibility. On the one hand, they have been closely keeping the local political tasks, on the other hand, they have been paying attention to improving the quality of art to have the best programs to serve the people.

Mr. Bui Tu Cao, the Director of the Provincial Center for Culture and Cinema says that with the method of propaganda "quick, timely, mobile and effective", the Provincial Center for Culture and Cinema has built the right and good propaganda program. The right is in terms of content and the good is in the ways of communicating information. They have always been exploring and innovating in the direction of flexibility in organizing the propaganda programs, creating the newness and avoiding the boredom in the way of information transmission. 

Although they are working in difficult conditions due to the limited funding for the professional operations, the officials of the Provincial Center for Culture - Cinema are still trying their best to perform better the task of transmitting the information to the grassroots levels, fully conveying the Party's guidelines and policies, the laws of the state to the public in remote areas, especially the difficult areas of the province.

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