(HBO) – After the red-flesh pomelo of Tan Lac district and the Dien pomelo of Yen Thuy district, the orange from Cao Phong district of Hoa Binh province is now officially put up for sale in the UK, marking the return of this specialty to the global market after over 40 years.
Seven tonnes of the Cao Phong orange has been officially imported
into the UK.
To enter the British market, the nearly 7 tonnes
of Cao Phong orange, exported via the official channel by the Hoa Binh-based
RYB joint Stock Company, met strict quality, food safety, and origin standards,
including passing the testing for nearly 900 chemical elements in plant
protection products.
The fruit, imported by the Longdan group, is
sold at the Longdan supermarket chain in London and some other cities in the
UK. It is also distributed to other local wholesalers and retailers of Asian
products, initially winning positive assessment from local consumers.
In February, Longdan, the biggest importer of
Vietnamese goods in the UK, also purchased over 5 tonnes of the red-flesh
pomelo farmed in Tan Lac district and 11 tonnes of the Dien pomelo farmed in
Yen Thuy district of Hoa Binh province. This was also the first time the citrus
of the two varieties cultivated in Hoa Binh had been officially exported to the
UK.
The Cao Phong
orange has been highly valued by many consumers.
Nguyen Canh Cuong, Trade Counsellor of Vietnam’s
Trade Office in the UK, said the successful export of pomelo and orange has
shown Vietnamese producers and exporters’ breakthrough progress in meeting
quality and Global GAP production standards.
The UK has great demand for orange and pomelo,
especially orange, he said, noting that it imports about 420 tonnes of orange
worth some 263 million GBP (315 million USD) each year, mainly from Spain,
South Africa, Morocco, and Egypt.
While most of Vietnam’s fresh fruits exported to
the UK such as lychee, mango, and dragon fruit face some preservation
difficulties, orange and pomelo can be kept for a longer time thanks to their
characteristics, especially pomelo which needs a certain period between harvest
and consumption to generate the best taste.
However, Cuong added, though the Cao Phong
orange and Dien pomelo have high quality to imported rivals in the UK,
businesses should pay attention to prices to stay competitive and expand their
market share there.
The Cao Phong
orange is put up for sale besides the green-skin pomelo, red-flesh pomelo, and
Dien pomelo of Vietnam at a Longdan supermarket.
The Trade Counsellor noted as the Vietnamese
orange and pomelo are new products here, the firms also need to have
appropriate marketing strategies, especially digital marketing, to introduce
them to local consumers. This is a global trend that Vietnamese businesses
should apply as soon as possible in such a developed market as the UK that is
relatively far from Vietnam.
Luke McWatters, a consumer in London, said the
Cao Phong orange is much sweeter than other types of imports. He used to spend
a holiday in Vietnam and taste many delicious fruits that haven’t been sold in
the UK. He expressed his hope that Vietnam will export more fresh fruit to the
UK in the furture so that British consumers can enjoy its quality produce.
The Cao Phong
orange displayed and introduced to British consumers.
In the first quarter of 2024, the credit institutions in the province have actively deployed the legal documents of the State and the State Bank relating to currency, credit and interest rates. At the same time, they have promoted the capital mobilization, focusing on the solutions to expand the credit investment along with strengthening the credit quality management, lending to priority programs to promptly meet the capital needs for export - business and consumer demand during Tet in 2024.
Outside the key economic region of Hoa Binh, yet Lac Son district has utilised its potential and strengths regarding labour, land, and transportation connectivity to attract investment to the locality, contributing to promoting socio-economic development.
In a move to expedite the execution and disbursement of the 2024 capital plan for ODA projects, aiming for a disbursement rate of over 90% of the allocated funding, the Hoa Binh People's Committee issued Document No. 483/UBND-KTN on April 3, 2024, regarding such efforts.
Nguyen Van Thap from Kim Duc hamlet, Vinh Tien commune, Kim Boi district, has built the brand of Hoa Qua Son for local fruits. His efforts have brought about income for his family and generated job opportunities for locals, helping hundreds of households escape from poverty.
The Hoa Binh administration was entrusted by the Prime Minister with a budget of 3.43 trillion VND (142.91 million USD) for investment in 2024. The provincial People's Council approved nearly 3.76 trillion VND, which has been meticulously allocated to projects, achieving 100% of the assigned capital plan.
Hoa Binh province has mobilised all resources to propel local agricultural products to make inroads into foreign markets, towards lifting the export turnover of key agricultural products to 137.8 million USD by 2030, accounting for 3.4% of the locality’s total export value of goods.
The locality aims to export farm produce to the US, the European Union, the UK, China, Japan, and the Republic of Korea.
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