Recognising the value and significance of brocade weaving in preserving the Thai culture, women in Tong Dau commune have established the Tong Dau Cooperative.

Ha Thi Ha Chi, deputy director of Tong Dau Cooperative said that the cooperative is developing a project on preserving and developing the traditional weaving and dyeing profession of the Thai ethnic group in a green direction associated with community tourism in Mai Chau district.

The project will compete in a contest launched by the Vietnam Women's Union on women's startups and green transformation. It aims to improve the production capacity of woven and dyed products of the Thai ethnic group, train local younger generation in traditional weaving and dyeing skills and develop the market for naturally dyed textile products. Currently, all of the cooperative's products are sold to organisations and businesses that signed contracts with the cooperative.

Members of the cooperative have also actively applied innovations in weaving to perfect their products. Besides skills that the women learnt when they were little girls, Tong Dau women work hard to create products that meet consumer tastes today.

The typical characteristic of brocade patterns is the complex combination of colours without being showy. The main patterns are flowers, leaves, plants, birds or shapes arranged in a balanced manner according to rules. Brocade products are used in a variety of ways, from making costumes to accessories, most commonly handbags. Other brocaded items include wallets, backpacks, bracelets, and earrings. Brocaded products are also used to make household items, as dowries for daughters when they get married, and souvenirs for tourists.

In addition to conventional sale, the cooperative also sells its products online through its website, social network accounts and e-commerce platforms such as Shopee and Tiktok.

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