Towards building a brand for the watermelon in Mai Ha

4/28/2020 - 10:12:08 AM

(HBO) - Watermelons have fallen in love with Mai Ha (Mai Chau) for a long time. Mai Ha watermelons are big, red and sweet so they been bought by traders everywhere. The local authorities and the people here want to build a brand for Mai Ha watermelons and gradually produce them according to VietGAP standards to bring Mai Ha watermelons beyond the locality.

Mai Ha watermelons (Mai Chau) have been stamped with traceability stamps, contributing to improving the product value.

Since the beginning of April, although the people in Mai Ha commune and the people all over the country have seriously taken the measures to prevent Covid-19 epidemics, there is still a glimpse of the industrious farmer who harvests watermelons in the fields of Chieng Ha, Kha, and Lau villages of Mai Ha. From farmers, traders to retail customers, they always keep the right distance and wear face masks. This year's watermelon season, the farmers in Mai Ha have gained a good season. Watermelons are in a good season with the best prices, and traders from Hanoi, Son La, Ninh Binh ... come to the garden to collect them.

There have been 46 hectares growing watermelon in Mai Chau district (doubling compared to that of 2019), of which, there are 42.16 hectares of watermelons in Mai Ha commune, the rest is grown in Van Mai commune. The productivity is from 28 - 30 tons / ha. Currently, the wholesale price of the watermelons in the garden range from 7,000 to 8,000 VND / kg. The retail price is from 10,000 to 13,000 VND / kg.

Mr. Kham Thai Sau, the Chairman of the People's Committee of Mai Ha says: Watermelons have been identified as the key crop by the Party Committee, authorities and people of Mai Ha. The commune has been trying to maintain the area of 40-42 ha for growing watermelons. This year, the greatest joy of the watermelon growers and the whole commune is that Mai Ha watermelons have been stamped traceability. Currently, there are more than 10,000 traceability stamps issued to the watermelon growers. We are aiming to establish cooperatives to develop production according to the link chain. In 2021, we are trying to grow watermelons according to VietGAP standards to enhance the product value, affirming the brand of Mai Ha watermelons in the market.

It is required that melon growers must strictly comply with the planning and care process according to VietGAP standards so that Mai Ha watermelons will be available in supermarkets and the chains of clean agricultural product stores across the country. In particular, it is necessary to build the links between businesses and farmers in a chain and sustainable production links.

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