Bui Hai Nguyen, a young farmer in Lien Hong 1 village, Khoan Du commune, Lac Thuy district, has made a good example of youth startup as he takes advantage of e-commerce to promote local chili.

 Bui Hai Nguyen introduces products on social networks.

Nguyen’s family has for years earned their living by growing acacia. However, they earned little because they only grew the trees, harvested wood and then sold them to factories. Seeing his parents' hardships, Nguyen was determined to thrive right in his homeland.

In the last few years, seeing the boom of onlineshopppingvia social networks and e-commerce platforms, Nguyen created accounts and became a seller on TikTok and Shoppee. He said thatthrough channels like TikTok, Facebook or Shoppee, many young people across the country have promoted their localspecialties.

Nguyen said that he now sells saltedchilionline and that he has received positive feedback from consumers. He sells about 1,000 jars ofchilimonthly, getting a revenue of about 70 - 75 million VND (2,750- 2,950 USD) per month. He used to buychilifrom other farmers at a price of110,000 –150,000VNDper kilo and then sell it online. Now, he growschilito save costs and ensure raw material supply.

He chose a mountainouschilivariety with fruit that is small and more fragrant and spicy than others.
He grows chiliathis family’s acacia-growing area. Thechiligrows well thanks to the suitable climate and soil conditions.


After being harvested, thechiliis washed and processed in the traditional way that the Muong people do, thus, his products have a special flavour that attracts customers. Nguyen said that besides ensuring product quality, marketing is very important so that customers can know about products.

In the coming time, he will learn more about e-commerce, particularly how to livestream to promote products to more customers. He is also planning to develop brands for his products and make them meet the criteria of One Commune-One Product (OCOP) products.

Tran Thi Hai, Deputy Secretary of Lac Thuy district’s Ho Chi Minh Communist Youth Union, said that Nguyen's startup model inspires other youth in the locality. The union will continue to boost communication activities and create favourable conditions to encourage youth to join patriotic emulation movements and start-up.


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