Bui Hai Nguyen, a young farmer in Lien Hong 1 village, Khoan Du commune, Lac Thuy district, has made a good example of youth startup as he takes advantage of e-commerce to promote local chili.
Bui Hai Nguyen introduces products on social networks.
Nguyen’s family has for years earned their living by growing
acacia. However, they earned little because they only grew the trees, harvested
wood and then sold them to factories. Seeing his parents' hardships, Nguyen was determined to thrive
right in his homeland.
In the last few years, seeing the boom of
onlineshopppingvia social networks and e-commerce platforms, Nguyen
created accounts and became a seller on TikTok and Shoppee. He said thatthrough channels like TikTok, Facebook or
Shoppee, many young people across the country have promoted their
localspecialties.
Nguyen said that he now sells saltedchilionline and
that he has received positive feedback from consumers. He sells about 1,000 jars ofchilimonthly,
getting a revenue of about 70 - 75 million VND (2,750- 2,950 USD) per month. He used to buychilifrom other farmers at a price
of110,000 –150,000VNDper kilo and then sell it online. Now, he growschilito save costs and ensure raw
material supply.
He chose a mountainouschilivariety with fruit that
is small and more fragrant and spicy than others.
He grows chiliathis family’s acacia-growing area.
Thechiligrows well thanks to the suitable climate and soil
conditions.
After being harvested, thechiliis washed and
processed in the traditional way that the Muong people do, thus, his products
have a special flavour that attracts customers. Nguyen said that besides ensuring product quality, marketing is
very important so that customers can know about products.
In the coming time, he will learn more about e-commerce,
particularly how to livestream to promote products to more customers. He is
also planning to develop brands for his products and make them meet the
criteria of One Commune-One Product (OCOP) products.
Tran Thi Hai, Deputy Secretary of Lac Thuy district’s Ho Chi
Minh Communist Youth Union, said that Nguyen's startup model inspires other
youth in the locality. The union will continue to boost communication activities and
create favourable conditions to encourage youth to join patriotic emulation
movements and start-up.
"Behind every One Commune One Product (OCOP)-starred product lies a quietly operating support system: technical staff, experts, trade fairs, and e-commerce platforms. OCOP cannot go far without forward-looking policy support," affirmed Nguyen Huy Nhuan, Director of the Department of Agriculture and Environment of Hoa Binh province.
The economic landscape of Hoa Binh province continued its impressive upward trajectory through the first four months of 2025, according to a recent report from the provincial Department of Finance. The local authority has directed departments and sectors to keep close tabs on growth scenarios for each quarters and remove bottlenecks, striving to complete the set growth targets.
As part of efforts to restructure and accelerate the development of its industrial and handicraft sectors, Hoa Binh province is focusing on the development of industrial parks (IPs) and industrial clusters (ICs) with synchronous infrastructure to attract strong investment.
In recent times, Hoa Binh province has shown its determination and high sense of responsibility in seriously implementing the directives of the Party Central Committee and its Politburo and Secretariat regarding the streamlining of the political system’s organisational apparatus and the development of a two-level local administration system. The aim is to build a commune-level administration that is close to the people, attentive to their needs, and capable of quickly responding to the demands of both businesses and citizens, while also opening up new development spaces.
Over the past three years, the northern mountainous province of Hoa Binh has begun redefining its position on Vietnam’s service landscape with a series of distintive commercial models, from highland night markets, pedestrian-friendly streets, to logistics centres tied to local agricultural products.
Hoa Binh city has marked a significant step in sustainable forest management as nearly 1,450 hectares of its plantation forests have been granted Forest Stewardship Council (FSC) certification, an international standard required to access major wood markets such as the EU, the US, and Japan.
