The "Vietnamese people prioritise Vietnamese goods” campaign, carried out in Hoa Binh province for 15 years, has helped change the consumption habit of local residents.
As a three-star OCOP goods, Chien Tho canna vermicelli has been highly appreciated for its brand and quality, and has reached out many cities and provinces in the vicinity. The Chien Tho production facility sells to the market 110-120 tonnes of the staple annually, and creates stable jobs for 15-20 local labourers.
The campaign has been implemented harmoniously and drastically in the province, with programmes, plans and practical measures developed to improve the leadership role of Party committees at levels as well as promote the strength of the political system to gain the enthusiastic response of the people from all walks of life.
Hoa Binh organises 9-10 fairs and exhibitions every year, drawing up to 100 enterprises nationwide to showcase their products at 100-190 booths. Each event attracts 15,000-40,000 visitors, who said they are impressed by local standout products like Muong Dinh wine, Cao Phong organge, Tan Lac pomelo, Kim Boi bamboo shoot, and Shan tuyet tea.
Besides, 109 market fairs have been arranged in rural, remote and mountainous areas. Throughout such events, local firms have stepped up trade promotion, exchanged production experience, and grasp consumers’ taste.
Besides, the province’s fatherland front committee has kept a close watch on local food safety by organising various inspections. In the meantime, the market development department has worked closely with the association for the protection of consumers’ rights to hold consultations that help local consumers identify fake and low-quality goods.
According to Vice Chairman of the fatherland front committee Tran Duc Truong, with a view to effectively carrying out the campaign, it is necessary to enhance the leadership of Party committees and authorities at levels, as well as promote the role of the fatherland front and its member organisations.
Communications work on the campaign should be accelerated while more goods should be brought to rural, mountainous and remote localities, he said, adding competent sides must fight against trade fraud, as well as counterfeit and substandard goods to protect the consumers.
Promoting the application of digital technology in new-style rural area building is an important criterion, contributing to the development of agricultural and rural economy, improving people's lives, and gradually narrowing the gap in service quality between rural and urban areas.
Determining industrial development as a driving force for socio-economic development, Lac Thuy district has stepped up the dissemination work to raise awareness of officials, party members, and people of the policy of forming and developing industrial clusters, while developing resolutions and action programmes, and including them in the local socio-economic development planning on promoting the development of these clusters.
With funding from the National Target Programme for socio-economic development in ethnic minority and mountainous areas, localities in of Hoa Binh province have invested in essential infrastructure which helps improve local people's lives.
Hoa Binh city has allocated 654 million VND (nearly 26.200 USD) for supporting the protection and sustainable development of 507ha of natural forest to carry out Project 3 on sustainably developing agricultural and forestry production to tap into the potential and advantages of regions to produce goods in value chains.
With the Mid-Autumn Festival nearly a month away, various kinds of mooncakes from popular brands like Kinh Do, Huu Nghi, and Hai Ha have been put on sale at the local shopping malls and business establishments.
In addition to livestock farming, cultivation, and agricultural production, Dao ethnic minority people in Ba Ra hamlet in Hung Son commune of Kim Boi district have also engaged in forestry-based livelihoods, especially bamboo shoot planting.
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