Bestowed with gorgeous natural landscapes and a diverse cultural space, the northern central province of Thanh Hoa has huge potential to branch out a wide range of tourism products, however, it faces calls for reform towards sustainable tourism development.

Sam Son beach
is a renowned tourist attraction in Thanh Hoa province. (Photo: VNA)
At a conference held in the
locality, on June 19, experts recommended that excellent tourism products must
have a close connection with the local people and culture, while calling for
more investment projects in tourism infrastructure.
Along with improving the efficiency
of investment promotion campaigns to lure businesses with financial strengths
to invest in strategic and high-end projects, it is necessary for the province
to develop standout tourism packages in conjunction with protecting natural
sceneries.
Furthermore, the province was
advised to join hands with Hanoi, Ho Chi Minh City, the
eight northwestern provinces, the northern coastal provinces and the northern
central coastal localities to study and build common inter-regional tourism
products, they added.
Lauding the suggestions of the
experts, Vice Director of the provincial Department of Culture, Sports and
Tourism Vuong Thi Hai Yen expressed her hope that the province’s tourism sector
would be accompanied by enterprises and media agencies in the near future.
The department will recommend
solutions to the provincial People’s Committee to popularise tourist
attractions, lure visitors and connect local tourism spots to create a
breakthrough for the non-smoke sector, promptly turning Thanh Hoa into a
national and international tourism hub, she said.
Last year, the province welcomed 7
million arrivals and earned VND 8 trillion (US$ 352 million) from tourism
services, up 11.5 percent from the same time last year. The locality targets to
serve 8.2 million visitors in 2018 and is eying VND 10.6 trillion (US$ 466.4
million) in tourism revenue.
Many renowned enterprises such as FLC and Sun
Group have poured capital into the local tourism sector. During 2015-2017, 18
tourism infrastructure projects were carried out, while investment licenses
were granted for 61 tourism projects with total registered capital of nearly
VND 62.5 trillion (US$ 2.75 billion).
Source: NDO
A Phong Linh (Yellow Tabebuia) flower garden in Thang village, Thach Yen commune, Cao Phong district is currently in full bloom, drawing a large number of visitors.
Community-based tourism has been thriving in Pa Co commune, Mai Chau district thanks to advantages in natural landscape and cultural identity.
Doan Ket commune of Yen Thuy district has recently held a ceremony to receive a certificate recognising Ta communal house as a provincial-level historical and cultural relic site.
In Lac Thuy district, the fertile alluvial land along the Boi River is now home to lush green mulberry gardens, marking the emergence of a new agricultural industry - mulberry cultivation and silkworm farming.
Officially opening in February, Ngoi Hoa Ecotourism Site (PriorBay Resort) in Suoi Hoa commune, Tan Lac district, has quickly become a sought-after destination. It offers visitors a chance to indulge in distinctive and enticing experiences.
Gia Trang Heian Homestay, a unique cultural oasis in the heart of Hoa Binh city, has become a compelling attraction for tourists seeking ethnic cultural experiences within an urban setting. Bui Thi Hien, a local in Kim Boi district with aspiration for ethnic culture and community-based tourism development, created the homestay that seamlessly blends traditional and contemporary features.