Bestowed with gorgeous natural landscapes and a diverse cultural space, the northern central province of Thanh Hoa has huge potential to branch out a wide range of tourism products, however, it faces calls for reform towards sustainable tourism development.

Sam Son beach is a renowned tourist attraction in Thanh Hoa province. (Photo: VNA)

At a conference held in the locality, on June 19, experts recommended that excellent tourism products must have a close connection with the local people and culture, while calling for more investment projects in tourism infrastructure.

Along with improving the efficiency of investment promotion campaigns to lure businesses with financial strengths to invest in strategic and high-end projects, it is necessary for the province to develop standout tourism packages in conjunction with protecting natural sceneries.

Furthermore, the province was advised to join hands with Hanoi, Ho Chi Minh City, the eight northwestern provinces, the northern coastal provinces and the northern central coastal localities to study and build common inter-regional tourism products, they added.

Lauding the suggestions of the experts, Vice Director of the provincial Department of Culture, Sports and Tourism Vuong Thi Hai Yen expressed her hope that the province’s tourism sector would be accompanied by enterprises and media agencies in the near future.

The department will recommend solutions to the provincial People’s Committee to popularise tourist attractions, lure visitors and connect local tourism spots to create a breakthrough for the non-smoke sector, promptly turning Thanh Hoa into a national and international tourism hub, she said.

Last year, the province welcomed 7 million arrivals and earned VND 8 trillion (US$ 352 million) from tourism services, up 11.5 percent from the same time last year. The locality targets to serve 8.2 million visitors in 2018 and is eying VND 10.6 trillion (US$ 466.4 million) in tourism revenue.

Many renowned enterprises such as FLC and Sun Group have poured capital into the local tourism sector. During 2015-2017, 18 tourism infrastructure projects were carried out, while investment licenses were granted for 61 tourism projects with total registered capital of nearly VND 62.5 trillion (US$ 2.75 billion).

                                                              Source: NDO

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