The Vietnam tourism promotion programme for Australia and New Zealand arrived in Sydney on the evening of August 15 as part of its five-city tour.
Scene at the event (Photo: VNA)
The event, organised by the Vietnam
National Administration of Tourism (VNAT) and supported by 15 Vietnamese
tourism companies, toured around four cities in Australia
and one in New Zealand.
The programme featured networking events, a roadshow, and musical performances.
This was the first time it had taken place in New
Zealand and third time in Australia.
Speaking at the opening ceremony in Sydney, VNAT
General Director Nguyen Van Tuan said the two countries have always listed
amongst the top ten tourist markets in Vietnam.
In 2017, Vietnam
welcomed more than 370,000 Australian visitors, up 15.5 percent year-on-year,
while the respective figures for the first seven months of 2018 were 238,000
and 9.1 percent. The demographic has tended towards staying for a long period
of time, with a high and stable spending level. They choose Vietnam for its
safety, friendliness, culture, and fast-growing economy.
Taking part in the event, Max Llewelyn from The Holiday and Travel magazine
said he attended to find more information on Vietnam’s tourism products, new
hotels, and other services.
He said the event still entertained him despite the fact that he has travelled
to the country four times.
Llewelyn said Australians are interested in visiting Vietnam for its culture, food,
history, entertainment activities, and relatively low costs.
According to Dinh Ngoc Duc, head of the VNAT marketing department, both Australia and New
Zealand are among the key markets for Vietnam’s
national tourism development and marketing strategies.
He said it was the first roadshow on Vietnamese tourism to cross five cities of
the two biggest countries in the Oceania, adding that the organising board
received warm welcome from Australian and New Zealand travel agencies
everywhere they went.
According to him, many Vietnamese companies have met up with and discussed
partnerships with their Australian and New Zealander peers.
Vietnam Airlines is currently operating direct flights between Sydney
and Hanoi, as well as Ho Chi
Minh City and Melbourne.
Source: VNA
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The survey on selecting and developing the new tourism products and tours.
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