(HBO) – Hoa Binh tourism sector has bounced back impressively after COVID-19, welcoming 1.68 million visitors in the first half of this year, including 60,000 foreigners, completing 65.1% of its target for the whole year.
The community-based tourism destination in Chien village, Van Son commune, Tan Lac district is attractive to visitors.
In the period, the province earned about 1.9 trillion VND (81.07 million USD) from tourism activities, fulfilling 79.2% of its yearly goal.
Gifted with various beautiful natural landscapes and a large number of historical relic sites and folk festivals of local ethnic minority groups, Hoa Binh has become one of the most attractive destinations in the northwestern region.
However, COVID-19, which lingered in more than two years, almost froze the local tourism sector, forcing 95% of local travel firms and accommodation facilities to shut down.
In order to adapt to the situation and recover, local tourist destinations have offered new tourism products and enhanced quality of their services while ensuring safety against the pandemic. Last year, despite difficulties from COVID-19, Hoa Binh was among few northern localities to enjoy stable tourism activities. Throughout the year, the province welcomed over 1.47 million visitors, including 48,600 foreigners, earning over 1.51 trillion VND.
Since the end of 2021 and beginning of 2022, Hoa Binh has focused on upgrading tourism infrastructure, developing tourism products and services, and developing human resources for the sector. Meanwhile, it has expanded connections with 12 cities and provinces in the north, and cooperation with some other localities for tourism promotion.
It has also partnered with Vietnam Airlines and the central province of Binh Dinh to boost tourism growth, while conducting various communications activities to promote local tourism, spreading the message of "Hoa Binh – Safe Destination, Complete Experience”.
Nguyen Van Toan, Vice Chairman of the provincial People’s Committee said that the "smokeless industry” of Hoa Binh is enjoying strong recovery. In the time to come, the province will concentrate on providing diverse and environmental-friendly tourism experience to visitors, while expanding tourism cooperation with other localities and travel firms, strengthening tourism promotion, improving the smart tourism portal of the province and applying digital management platforms.
Dang Tuan Hung, head of the Tourism Management Office under the provincial Department of Culture, Sports and Tourism, suggested that for fast development of the sector, Hoa Binh should actively implement activities in the framework of the tourism promotion programme for 2022, while organising more famtrips for partners and boost tourism in association with the "One Commune-One Product” programme.
Meanwhile, Nguyen Thanh Ha, head of the Culture-Sports Division of Kim Boi district stressed the need to focus on developing eco-tourism resorts in the locality./.
Boasting favourable transport system, stunning landscapes, and an array of wellness resorts, Hoa Binh has been an ideal antidote for relieving stress.
April 30th and May 1st with 5 days off is the ideal time for families to choose the relaxing destinations and find a peaceful place. Thanks to the advantage of convenient transportation, mountainous terrain with wild beauty, cool climate, the resorts and health care areas in Hoa Binh province attract tourists on this occasion.
Currently, the tourism products of Yen Thuy district are mainly the festival and spiritual tourism. In addition to ensuring a civilized lifestyle in the religious activities, the party committees and the local authorities at all levels always focus on preserving the value of historical, cultural relics and festivals associated with exploiting tourism strengths.
The picturesque scenery of Hoa Binh Lake has endowed its tourism site with a unique allure. In recent years, localities have been harnessing the potential of the lake area and domestic and international tourists have chosen the site for sightseeing and leisure journeys.
The Hoa Binh Lake tourism area is expected to become a national tourism site by 2030, focusing on developing synchronous and modern technical facilities, and high-quality and branded tourism products imbued with national cultural identities. The tourist site also aims to become the largest tourist centre in the province, and one of 12 key tourist areas in the Northern midland and mountainous region
On April 5th, in Hoa Binh city, the Tourism Association of Hoa Binh province and Tourism Association of Ba Ria - Vung Tau province jointly organized a conference to promote cooperation and tourism development. There was the attendance of Mr. Nguyen Van Toan, the Vice Chairman of the Provincial People's Committee.
