Binh Thanh commune in Cao Phong district of Hoa Binh province has been taking advantage of local cultural identity and diverse natural landscapes to boost its tourism development.

 The musical team of Mo hamlet in Binh Thanh commune performs a traditional dance to serve tourists.

Dinh Van Lan, Vice Chairman of the commune People's Committee, said that developing tourism associated with cultural preservation, particularly Muong ethnic culture has been included in the locality’s socio-economic development plans.


Many activities have been taken to preserve and promote cultural values in the community.

The commune annually organises festivals and cultural exchanges at the grassroots level and culture-tourism weeks to introduce and promote local culture, which helps attract visitors. On major national holidays or important events, the commune also holds cultural, artistic and sport activities.

Particularly, the commune organises an art and sport exchange programme to celebrate the founding anniversary of the Party and spring yearly. This year, on the 7th day of the Lunar New Year, besides artistic performances, there will be a volleyball tournament and folk games such as throwing a sacred ball through the ring (nem con), tug of war and stick pushing.

A musical team in Mo hamlet regularly performs to serve tourists. In addition, a Muong language-singing club brings together 20 members who share love for the art of singing Muong songs.

The commune implements communication activities to raise the awareness of ethnic communities in preserving cultural identity, particularly their language, costumes, and stilt houses. It also pays attention to directing the management of the construction of a community-based tourism area in Mo hamlet.

A total of 36 households in the hamlet are participating in community tourism. Some businesses are investing in and promoting eco-tourism such as Lahills Hoa Binh, Moda Group, Beru Group, and Mo hamlet community tourism cooperative.

To gradually form community cultural tourism products, the commune directed the restoration and development of traditional occupations and promoted local products such as Da River fish, chickens, pigs, fruits and vegetables to supply to restaurants and business households in tourist areas.

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