(HBO) – After the red-flesh pomelo of Tan Lac district and the Dien pomelo of Yen Thuy district, the orange from Cao Phong district of Hoa Binh province is now officially put up for sale in the UK, marking the return of this specialty to the global market after over 40 years.
Seven tonnes of the Cao Phong orange has been officially imported
into the UK.
To enter the British market, the nearly 7 tonnes
of Cao Phong orange, exported via the official channel by the Hoa Binh-based
RYB joint Stock Company, met strict quality, food safety, and origin standards,
including passing the testing for nearly 900 chemical elements in plant
protection products.
The fruit, imported by the Longdan group, is
sold at the Longdan supermarket chain in London and some other cities in the
UK. It is also distributed to other local wholesalers and retailers of Asian
products, initially winning positive assessment from local consumers.
In February, Longdan, the biggest importer of
Vietnamese goods in the UK, also purchased over 5 tonnes of the red-flesh
pomelo farmed in Tan Lac district and 11 tonnes of the Dien pomelo farmed in
Yen Thuy district of Hoa Binh province. This was also the first time the citrus
of the two varieties cultivated in Hoa Binh had been officially exported to the
UK.
The Cao Phong
orange has been highly valued by many consumers.
Nguyen Canh Cuong, Trade Counsellor of Vietnam’s
Trade Office in the UK, said the successful export of pomelo and orange has
shown Vietnamese producers and exporters’ breakthrough progress in meeting
quality and Global GAP production standards.
The UK has great demand for orange and pomelo,
especially orange, he said, noting that it imports about 420 tonnes of orange
worth some 263 million GBP (315 million USD) each year, mainly from Spain,
South Africa, Morocco, and Egypt.
While most of Vietnam’s fresh fruits exported to
the UK such as lychee, mango, and dragon fruit face some preservation
difficulties, orange and pomelo can be kept for a longer time thanks to their
characteristics, especially pomelo which needs a certain period between harvest
and consumption to generate the best taste.
However, Cuong added, though the Cao Phong
orange and Dien pomelo have high quality to imported rivals in the UK,
businesses should pay attention to prices to stay competitive and expand their
market share there.
The Cao Phong
orange is put up for sale besides the green-skin pomelo, red-flesh pomelo, and
Dien pomelo of Vietnam at a Longdan supermarket.
The Trade Counsellor noted as the Vietnamese
orange and pomelo are new products here, the firms also need to have
appropriate marketing strategies, especially digital marketing, to introduce
them to local consumers. This is a global trend that Vietnamese businesses
should apply as soon as possible in such a developed market as the UK that is
relatively far from Vietnam.
Luke McWatters, a consumer in London, said the
Cao Phong orange is much sweeter than other types of imports. He used to spend
a holiday in Vietnam and taste many delicious fruits that haven’t been sold in
the UK. He expressed his hope that Vietnam will export more fresh fruit to the
UK in the furture so that British consumers can enjoy its quality produce.
The Cao Phong
orange displayed and introduced to British consumers.
(HBO) – With 10 projects and 36 subprojects, Hoa Binh's project on socio-economic development in ethnic and mountainous areas programme for 2021-2025 has significantly contributed to boosting economic growth, helping reduce poverty sustainably among ethnic people in the province.
(HBO) – The Thai Binh Tourism Co. Ltd, an affiliate of Pacific Group, held a ceremony in Phu Nghia commune, Lac Thuy district, Hoa Binh province, to start the construction of works in Hoa Binh section of the Huong Binh cable line project.
(HBO) - On May 26, Mr. Quach Tat Liem, the Vice Chairman of the Provincial People's Committee and the leaders from a number of departments and branches worked with the delegation of European Union in Vietnam, led by Mr. Mario Ronconi, the Director General in charge of South Asia - Southeast Asia at the Asia - Pacific - Middle East Department under the General Department of International Partnership as the head of the delegation, to introduce and discuss the potentials and strengths of the locality as well as the cooperation opportunities between Hoa Binh and European Union.
(HBO) - The Department of Economic Cooperation and Rural Development under the Ministry of Agriculture and Rural Development, Hoa Binh province’s Department of Agriculture and Rural Development, the People's Committees of Lac Son and Yen Thuy districts, and Fusa Organic Agriculture joint Stock Company on May 20 signed a strategic cooperation agreement on implementing a pilot project to build a material area of agricultural and forestry products that meet standards for domestic consumption and export in Hoa Binh province in the 2022 – 2025 period.
(HBO) - In recent years, farmers in Ngo Luong commune, Tan Lac district, have focused on raising animals native to the land, hence the formation of products imbued with the local identity, serving the future growth of tourism.
(HBO) – Over the years, the Hoa Binh Cooperative Alliance have rolled out various measures to support local cooperatives to develop farm produce production and selling chains, thus promoting the economic transition process, creating jobs and improving income for local farmers.
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