(HBO) – After the red-flesh pomelo of Tan Lac district and the Dien pomelo of Yen Thuy district, the orange from Cao Phong district of Hoa Binh province is now officially put up for sale in the UK, marking the return of this specialty to the global market after over 40 years.


 Seven tonnes of the Cao Phong orange has been officially imported into the UK.

To enter the British market, the nearly 7 tonnes of Cao Phong orange, exported via the official channel by the Hoa Binh-based RYB joint Stock Company, met strict quality, food safety, and origin standards, including passing the testing for nearly 900 chemical elements in plant protection products.

The fruit, imported by the Longdan group, is sold at the Longdan supermarket chain in London and some other cities in the UK. It is also distributed to other local wholesalers and retailers of Asian products, initially winning positive assessment from local consumers.

In February, Longdan, the biggest importer of Vietnamese goods in the UK, also purchased over 5 tonnes of the red-flesh pomelo farmed in Tan Lac district and 11 tonnes of the Dien pomelo farmed in Yen Thuy district of Hoa Binh province. This was also the first time the citrus of the two varieties cultivated in Hoa Binh had been officially exported to the UK.

The Cao Phong orange has been highly valued by many consumers.

Nguyen Canh Cuong, Trade Counsellor of Vietnam’s Trade Office in the UK, said the successful export of pomelo and orange has shown Vietnamese producers and exporters’ breakthrough progress in meeting quality and Global GAP production standards.

The UK has great demand for orange and pomelo, especially orange, he said, noting that it imports about 420 tonnes of orange worth some 263 million GBP (315 million USD) each year, mainly from Spain, South Africa, Morocco, and Egypt.

While most of Vietnam’s fresh fruits exported to the UK such as lychee, mango, and dragon fruit face some preservation difficulties, orange and pomelo can be kept for a longer time thanks to their characteristics, especially pomelo which needs a certain period between harvest and consumption to generate the best taste.

However, Cuong added, though the Cao Phong orange and Dien pomelo have high quality to imported rivals in the UK, businesses should pay attention to prices to stay competitive and expand their market share there.

The Cao Phong orange is put up for sale besides the green-skin pomelo, red-flesh pomelo, and Dien pomelo of Vietnam at a Longdan supermarket.

The Trade Counsellor noted as the Vietnamese orange and pomelo are new products here, the firms also need to have appropriate marketing strategies, especially digital marketing, to introduce them to local consumers. This is a global trend that Vietnamese businesses should apply as soon as possible in such a developed market as the UK that is relatively far from Vietnam.

Luke McWatters, a consumer in London, said the Cao Phong orange is much sweeter than other types of imports. He used to spend a holiday in Vietnam and taste many delicious fruits that haven’t been sold in the UK. He expressed his hope that Vietnam will export more fresh fruit to the UK in the furture so that British consumers can enjoy its quality produce.

The Cao Phong orange displayed and introduced to British consumers.


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