The One Commune One Product (OCOP) programme has helped encourage active labour among farmers, increasing production and creating high-quality products. In response to the programme, farmers in Phu Cuong commune, Tan Lac district, are working on their local sweet potato branding and forming a concentrated production area for better income and economic development.
Sang Tho, from Phu Cuong’s Vo hamlet,
harvests sweet potato.
Capitalising on its available idle and sandy
soil, suitable for sweet potato cultivation, Phu Cuong has been making efforts
to form a concentrated production area for the plant.
Vo hamlet is home to 140 households with over
700 residents, and nearly all of them have areas for sweet potato farming.
Notably, Sang Tho's household is currently growing over 3,000m2 of the plant.
Tho said this year, sweet potato has thrived as there are fewer pest and
disease issues. Phu Cuong sweet potato is an indigenous variety with a
distinctive sweet and aromatic flavour. Its cultivation is relatively simple;
with proper care, a yield of about 3 - 5 tonnes per hectare can be achieved.
Bui Van Thanh's household, meanwhile, has a
relatively large plantation area of over 4,000m2. Their sweet potato is
purchased by traders from various locations. Thanh said the price of sweet
potato is relatively stable compared to other farm produce. However, the
current capital is still limited, and there is no capacity for investment in
the diversification of production and processing. Therefore, only raw products
are available, resulting in lower selling prices.
"With a good harvest, the sweet potato garden
has generated over 90 million VND (3,722 USD) for my family since the beginning
of this year,” Thanh said.
The sweet potato of Phu Cuong have been
registered for the OCOP programme, with the commune aiming at quality improvement,
OCOP branding, favourable conditions for product consumption, and supply chain
formation serving better productivity and income. To this end, it is actively
forming cooperatives and cooperative groups for sweet potato cultivation,
creating a brand for the root, and supporting participating households in
production, disease prevention, and e-commercial application.
Bui Duc Phuong, Chairman of the People's
Committee of Phu Cuong Commune, said sweet potato is an important agricultural
product of the locality, attracting many traders from in and outside the
province. In the coming time, Phu Cuong will focus on regional planning for
standardised production to process sweet potato into a high-quality OCOP
product, supplying the domestic market and opening up possibilities for
export.
Dao Village’s honey – a product certified with a 3-star OCOP (One Commune One Product) rating by Thong Nhat Agricultural Cooperative in Dao Village (Hoa Binh City) – is highly regarded by consumers for its quality, richness, and variety in packaging. The distinctively sweet taste of Dao Village’s honey leaves a lasting impression on anyone who has tried it.
In alignment with Project No. 07-DA/TU, issued by the Hoa Binh provincial Party Committee on November 1, 2021, Lac Thuy district has actively promoted investment and supported the sustainable development of its industrial and handicraft sectors during the 2021–2025 period. Alongside this, the district has remained committed to preserving and revitalising traditional craft villages.
Located in the northern part of Lac Thuy district, with a temperate climate and fertile soil, Phu Thanh commune has great potential and advantages in growing tea. The long-standing experience, combined with strict adherence to organic farming practices in the tea gardens, ensures that the dried tea products from Phu Thanh and Lac Thuy as a whole are sold out immediately upon production, providing a stable and prosperous life for the local people.
Amid efforts to streamline the administrative apparatus, Hoa Binh province has intensified measures to address challenges in land clearance, resettlement support, and infrastructure investment, aiming to speed up the progress of key projects.
Hoa Binh province has posted an unprecedented economic growth rate of 12.76% in the first quarter of 2025, marking its highest quarterly performance to date and positioning it as the second fastest-growing locality in the country, trailing only Bac Giang province.
Under current regulations, products in the One Commune – One Product (OCOP) programme that are rated three stars or higher must undergo re-evaluation every three months. However, in reality, some of these products fail to consistently meet the required standards, raising concerns about the sustainability of their OCOP certification. This underscores the urgent need for producers to enhance product quality and gradually develop their OCOP products into strong, marketable brands.
